Marketing expertise available pay-as-you-go
to drive business growth
Energetic part-time Marketing Director delivering down-to-earth
Yorkshire pragmatism
With nearly 30 years in marketing and 13 working as a freelance Marketing Director in SME businesses, there are marketing challenges which show themselves again and again.
These fall into two categories:
What does marketing deliver?
I find that business owners and leaders want someone to help them understand:
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What do I get in return for the budgets that we spend?
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Is the advice that we recieve correct and consequently are we doing the right things?
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Are our suppliers doing a good job?
In fact, what does a good job look like?
How does marketing operate?
Never having run a marketing department, business owners want to be reassured:
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Are Sales and Marketing operating effectivley and as a team to deliver the revenue aspirations of the business?
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Are my marketing team experienced enough to see the wider business picture, make business related decisions and challenge the business?
Poor marketing will leave money on the table
You don't want to do that, do you?
My promises to you
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As YOUR Marketing Director I’ll sit on your side of the table. I’m not a marketing agency or just a supplier.
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I work with your best interests in mind, I’m not focused on paying the wages of staff I need to keep busy
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I’ll pick up the marketing baton so you can concentrate on building your business
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My commercial expertise will make sure we align marketing with the strategic ambitions of your business
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Our conversations won’t start with tactics like social media, email marketing or search engines. It will start with what success looks like and what we need to do to achieve that.
How I play the game
Creating a stronger, more profitable and more valuable business comes from structure and marketing rigor.You'll see benefits come from all kinds of work I will undertake in your business:
1.
Analysing customer, purchase and product data to identify the best opportunities for growth
4.
Development of new products and services that increase revenue and profitability
7.
Development of a skilled and appropriate, in-house marketing capability to deliver what the business needs
2.
Documenting a clear and accessible Mission, Vision and Values which sets the direction of travel and is the catalyst of a productive culture and a high performing business team
5.
Speaking fluent Sales and Marketing to get them working co-operatively and productively towards the delivery of the revenue target
8.
Implementation of key systems such as a CRM database, to streamline and automate marketing and business processes, improve transparency and maximise every opportunity
3.
Definition of a solid competitive positioning and a clear promise that translates in to messages that hit home with your customer
6.
Assessment and review of key supplier partners, their skills, recommendations and results so far to get the best returns possible
9.
Formulation of KPIs and tracking to demonstrate what marketing delivers
Experience to lean on
Whilst I've created winning campaigns for many household names,
ambitious and creative thinking isn't just for big brands.
SME businesses like yours have exciting stories to tell and I've worked
with more than 60 since starting out on my own.
From textiles, tarmacing and travel to CCTV, construction and consulting,
the list is long and wide-ranging.
